Adex's Top Tips
Back in November, we invited Adex (CEO of ThisisNQ and manager to Aitch) to talk to us about how he made it in the music business and you can too.
His words really inspired us and, in case you missed it, we’ve collected some of his top tips from the night:
- Be inquisitive. The best way to discover what you want to do is to surround yourself with likeminded people. Be around artists, musicians, managers, and you might find you actually want to be something you hadn’t considered. Find an artist you believe in or shadow a current artist manager – I put myself around people that were involved in music and other projects that put me closer to more industry people.
- Be open to the unexpected. A lot of times you might have an idea but end up going somewhere totally different. The most life-changing things are the ones you can’t predict, but if you’re not open to them, if you’d stayed in your house – they might never have happened. It’s important to be able to recognise opportunities around you that you can take advantage of.
- Be passionate. To be truly successful you’ve just got to want to do it. Things will change and evolve, opportunities will open up, and they’ll come from the people who didn’t listen to the ‘you can’t do this, you can’t do that’. Half the time there isn’t a way, but if it’s your life, your passion, you’ll carry on regardless.
- Be reliable. Make sure you’re always efficient with your work. The worst thing with companies or freelancers that an artist might hire for a job is reliability. If you’re commissioned for a job, remain professional and on time at all times – this will help your reputation, which in turn should help you to get more clients.
- Believe that it will get better. The music industry may go through turbulent times similar to what the live industry is facing tight now – so the key is to be able to adapt and add value in other roles. History also shows us that the greatest things come from times of adversity, so we have to believe that what we’re going through right now won’t be forever. You have to think different, adapt to the environment. And think about content: in lockdown explore some of your other interests, like gaming or cooking, showcase that to your audience, and that will help you connect with your fans on a deeper level.
- Be true to yourself. Find your audience rather than try to fit into a specific category. Make sure that the music you are releasing is true to you and is at the highest level as possible. Sometimes it may make sense to release a certain type of music at a certain time to expand your audience, but it’s important to always remain true to your core audience and expand on that.
Skill up and get behind the scenes
Discover the different kind of jobs you could do, or to hear how people like you got the job or on the course of their dreams. We’ve partnered up with businesses across Greater Manchester to line up free talks, career taster days and experiences, so that you can get behind the scenes at all sorts of workplaces and find out what different industries are really like. We also work closely with GMACS, who can help you find apprenticeships and plan your career. Explore and learn more about the world of work that’s on your doorstep. Only open to members. Not got your pass yet? Sign in or Get Our Pass.
Unlike the TV series, apprenticeships are a great way for over 16s to learn as they work. They’re real jobs, with the pay and holiday pay to match, but where you also spend at least 20% of your time on training. Plus, you get a qualification at the end of it. There are apprenticeships in almost every industry, from healthcare and tourism to marketing and engineering. Get a taste of real work while you train: head to the GMACS site for more info and listings of apprenticeships that are open right now.
Want to hear how someone landed their dream job? Georgia tells us how she ended up as an interior designer at the Manchester-based company, PHAUS, creating the designs for new shops, bars and restaurants. It wasn’t all plain sailing, as we find out: “I did all the usual GCSEs, plus art and design, and ICT. Then I went onto Sixth Form for A Levels, and then to uni to study Early Childhood Studies. I hated it; I knew within the first month it wasn’t right for me. So, I went back to college and did a 3D art and design foundation, and then off the back of that went back to uni properly – doing interior design this time.”
“How did I get my first job? I looked at all the interior design companies I liked, and I just cold called all of them, to see if I could get anywhere. PHAUS were the first to offer me something; I’m still here, five years later!”